Joining the USMMA in this capacity are:

• Jack Lifton, of Jack Lifton LLC and The Jack Lifton Report, who is a well known commentator and consultant with over 47 years of experience in the field of rare earth, platinum group and other minor metals, with a wealth of knowledge on the mining, refining, production and end uses of these metals;
• Stan Trout, of Spontaneous Materials, who is a highly-respected permanent magnet materials consultant, and one of the best teachers on the subject of permanent magnets around today. Stan has over 30 years experience in a variety of roles within the permanent magnets industry;
• Tony Morcos, of ACM Magnetics, who has significant experience in the end use and design of applications that use permanent magnets and electromagnets, and brings a valuable, alternative perspective to the issues facing rare earth usage and design optimization.

Previous postings here at Terra Magnetica, have touched on the work of all three of these guys, and their combined talents and experience bring significant new “bench strength” to the USMMA. The additions are a pretty smart move as this organization and others, such as the Rare Earth Information and Technology Association [REITA], face the challenges and hurdles associated with getting a viable rare earth supply chain up and running in North America.